What we Know About Marketing? is it still worthy, let’s see about the law of marketing, and today we gonna talk about the fundamentals of marketing and how it plays a vital role in every day of life, so why do we waiting for it, let’s dive deep into the topic.
The fundamentals of marketing :
Hey, what do you think? about marketing..yeah we know that it helps to show off or sell your product or service, etc. so all we need is creativity and that’s it is that true ..nope if you thought like that then better you should go change your stereotypic mind because marketing is based on science. I know you are smiling but it is a true man. Let me define you
Marketing starts even before creating the product .yeah it starts with Understanding the Customers and customer’s needs that lead to creating a product that fits.
On the other hand, Marketing is about Sending the right message to the right person. at the right time. Marketing is not about only selling, it is about keeping the existing customers happy and connected. you know(#MassTrust)
The market is a means to an end the purpose of marketing is to build a brand and capture a position in the minds of consumers
“The aim of marketing is to know and understand the customer so will the product or service fits them and sells itself the aim of marketing is to make selling superfluous” -Peter Drucker
what are the Components of marketing
- Advertising
- Copywriting
- Sales
And one more thing about marketing is good marketing is all about good communication In this scenario good communication doesn’t mean sophisticated English It doesn’t care about vocabulary and grammar
Traditional marketing vs Digital marketing
So here is the main part of the content .what is digital marketing? somebody knows somebody doesn’t so we are gonna talk about that
If a product is a generic product with very wide targeting TV ads can reach millions of people at low cost — (Ex: Apple iPhone). So the digital marketing is nowhere close to TV based on numbers alone
Digital marketing is the best medium to reach the affluent English-speaking population in India with spending powers. However, radio stations reach 65% of the Indian population and newspaper has a reach of 465 million people. It’s a huge number right but it’s true.so that’s how marketing plays a vital role in our everyday life
Before we gonna talk about traditional marketing one of the disadvantages of traditional marketing is you cannot personalize the communication. And you cannot do dip marketing and natural science so this will be very difficult with white medium and whenever you are selling Like lo and consumer great product that you can go with studies marketing to reach out with people. see that simple right
Direct response marketing aka DRM
Yeah, the content is still going on.. do you think it’s boring.,Not yet right because we are learning about what is this? what is that? Yeah we need to do because if you’re gonna be good in marketing you should know all these kinds of stuff So, without hesitation let’s talk about Direct Response Marketing
Most people who run ads do not know if the ads work or not. Marketing executives in big companies and (ad agencies) Run branding campaigns that do not give specific and measurable results So increasing in “brand awareness” is not measurable
So when we are starting out as a starter it is very important to use digital channels and to go ahead For (DRM)
“Direct response marketing is a type of marketing designed to elicit and instant response by encouraging prospects to take a specific action” — marketingevolution.com
And the kind of ads some branding company runs, they are DRM and if they ran an ad for applications that people applied for their approach then they will ask you to fill the form that is they are asking for people’s direct response which suits for DRM
Let me clearly define you with some examples:
1.Anadd in the newspaper with the phone number to call
2.a late-night infomercial with a phone number to call and order
3.an ad leading to a landing page with a lead form
4.a sales page with a product with the link to purchase the product
CA TT marketing funnel and framework
Here we are an important part of the continent what is c80 marketing funnel is it very important it has some equations to follow but not very mathematical I know some of you don’t like maths so am I but it’s very simple to let me show you:
Wealth = n^CATT
See that’s it.is that more complicated I don’t think so? So let’s see how this equation works
[n]niche: Niche is nothing but your success and wealth depends on the Niche you choose with a hungry market
[c]Content : Create useful content that attracts people from your niche. blog ,post videos ,lead magnets live webinar etc..
[A]Attention: drive attention ( traffic) to your content using SEO, social media, paid ads, and referrals
[T]Trust: build trust with your audience requires marketing automation and retargeting one of the methods some professionals used to gain trust is Deep marketing and you guys already heard about it
[T] Transaction: Here is last but not least this he stands for transaction convert your leads into customers with natural sales methods natural sales means that you are not just getting them a bunch of leads and cold calling people and get them to buy.
So what is natural sales?It means that you have a target a customer and who are looking for your product or service and they are all already trusting you so you are selected then if you have targeting write the finally it goes with [CATT]
How to choose the right niche
As we are talking about Niche from the middle of the content you guys have doubts about how to choose the right niche so here I am to give an idea about how to choose the right niche The basic idea is that you need the trilogy of talent market passion this 3 combines to get the right niche that belongs to you
for example, if you are an artist you have a talent and passion so you are a struggling artist because you are lacking at marketing part
Another example is if you are a bodybuilder it has a good market around people and has a talent as well as passion so you can achieve the niche because you combined the three parts like talent, market, and passion. So that’s how it works
INTEGRATED DIGITAL MARKETING:-
Integrated digital marketing is nothing about all the combinations of the above image. for example, if you do only SEO then you can’t get enough leads, It’s also suited for all the others like doing only paid ads and email marketing, etc
So the best way to do this is combine everything in a correct way .like to give free content to your customers it can be anything like blog YouTube videos or services etc once you gain trust by that you can create a strong database As soon as within this they will come to us by filling up the forms like proposal forms extra after that you can collect the email ids and start sending emails like newsletter so that you can catch the attention what’s the trust is built they will be connected with us and then bingo.
Looking Yourself For Personal Branding
Why should I not market myself if I am good at something? People should know who I am. They should recognize me as a Personal entity. A personal brand cannot be sold as it belongs to a particular person, hence becomes an influencer or a brand ambassador to one’s own Company.
1.Learn- Understand Concepts, remember facts, and practice procedures.
2. Work- After practicing for a while, start implementing it.
3. Blog- Document your learning’s in the form of a blog. The more you write, the better you communicate. The content is written also serves as a case study.
4. Consult- Try to consult 1 on 1 in order to gain expertise.
5. Mentor- A lot of content is required when you are into mentoring others. This helps to understand the subject more.
6. Startup- Finally develop a product and take off.
Wrapping up,
so here we come to the end of the content I think it’s enough to define about Fundamentals of marketing ,digital marketing, and direct response marketing.Is that more convincing and moreover we discussed about [CATT] for which is more important so don’t forget about that
To become a successful marketer are you need to go through all The concepts and also implement them on a right way